All-Star Middle Linebacker, Shea Emry, was one of the fiercest and nastiest players in the Canadian Football League and has transitioned to tackling on a new field: men’s health and development. He’s become an advocate for Watson Centre for Brain Health at UBC, the Canadian Men’s Health Foundation, UBC Men’s Health Network, and Bell Let’s Talk.

Sidelined with a concussion in 2011, Emry battled a lifetime of negative self-image that had previously prevented him from taking risks and stepping outside his comfort zone. He began to share his story with the goal of inspiring others and has since turned that into his first entrepreneurial endeavour.

Shea founded Wellmen, an action based men’s adventure club that proves being a ‘real man’ is about being a balanced man; no tear, grunt, or hard work left out. Wellmen rewilds men by teaching them modern day survival skills throughout their endorphin inducing excursions in nature. Wellmen brings that stoke.

He’s since launched another project called Axewood, a fully mobile axe throwing exerience; tournament style recreational axe throwing that can takes place across the lower mainland at indoor/outdoor venues. They have a fully enclosed batting cage like structure which can be hosted at corporates, events, festivals, and recreational beer leagues, You can find out more at

Shea’s purpose is to challenge hyper-masculine stereotypes wielding an axe and in tree pose.

To find out more about his Wellmen Adventures visit or by emailing him directly at