Dustin has achieved a Masters of International and Intercultural Communication from Royal Roads University. He has a passion for working with seniors and has worked within two non-profit seniors’ centres in Victoria, BC. Dustin noticed that far less men participate at the senior’s centres than women, and he is also aware that many older men can be socially isolated. Focused on enhancing the lives of older men, he, therefore, completed his Master’s thesis on the values, beliefs and motivations that older men have in regards to participating at seniors centres. His research makes social marketing campaign suggestions that Seniors’ centres can use to engage more men in their programming.